Adam Phillips - Search Marketing Guru

Adam Phillips founded Vinctura in 2000 following a successful 2-year venture operating Agency180, a marketing and Internet Applications company. The company grew from 2 employees to a staff of 12 serving 30 clients nationwide.

Since founding Vinctura Search Marketing, Adam has become knows as the "Search Marketing Guru" through his work in several different roles. Most recently as Search Marketing & Distribution Manager at Network Communications, Inc. Adam is responsible for the overall Search Marketing budget and Search Campaign performance of the NCI brand websites including ApartmentFinder.com, RealEstateBook.com, and BlacksGuide.com for both Paid Search and Natural, Organic Search. Phillips oversees the search marketing of the Home Improvement Group of publications, including the Home Design category as well. Phillips and his team are responsible for driving clear, compelling value propositions to all segments of the market; for overall stewardship of the NCI brands in Search Engines; and for supporting NCI’s search marketing efforts and online partners as they execute to achieve brand objectives in each of our markets globally.

Phillips joined NCI in 2006 after more than 7 years' experience in Internet marketing, operations, and product and revenue management at leading eCommerce companies, including Eye Excel International Inc., and CastWater.com, LLC. Before joining NCI, Adam Phillips served for three years as Director, e-Commerce & Marketing Strategy at Eye Excel International, Inc., where he grew the company to over 5MM in online sales, in one of the most intensely competitive industries. Phillips was also responsible for eCommerce Applications and product fulfillment of the company's core business, with full profit-and-loss accountability for many of the company's product lines.

Adam received his degree in MIS from the University of Georgia. He has taken graduate courses in marketing and computer science at Georgia Institute of Technology. Adam appreciates being known as the Search Marketing Guru.